UBS Group AG UBS

UBS Company Overview

UBS Group AG is a global financial services company operating primarily in the wealth management, investment banking, asset management, and personal and corporate banking industries. The company’s core purpose is to provide financial advice, investment solutions, and banking services to private, corporate, and institutional clients. UBS generates revenue mainly through advisory fees, asset-based fees, net interest income, and trading and underwriting activities, serving high-net-worth individuals, institutional investors, corporations, and retail clients.

Founded in Switzerland through a series of bank mergers dating back to the 19th century, UBS in its modern form was established in 1998 following the merger of Union Bank of Switzerland and Swiss Bank Corporation. Over time, UBS strategically repositioned itself with a strong emphasis on global wealth management, particularly after reducing risk exposure in investment banking following the global financial crisis. A defining moment in its evolution was the 2023 acquisition of Credit Suisse Group AG, which significantly expanded UBS’s scale, client base, and global influence while reinforcing its leadership in global wealth management.