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Research Analyst Reforms and the Settlement |
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Why Reforms Don't Adequately Protect
Investors
May 2, 2003
PDF Version - 700KB:
(Printable)
Executive Summary
Millions of individual investors are marking the
third anniversary of the U.S. bear market with both quiet
outrage and hope.
Their outrage stems from $10.5 trillion in lost
stock market value from peak to trough, along with smoking-gun
evidence of widespread Wall Street corruption that helped
entrap them into the losing investments; their hope stems from
the global settlement with 10 large firms and a wide range of
reforms that promise to restore fairness on Wall Street.
While the global settlement and new rules are a
welcome change and important steps to restoring investor
confidence in Wall Street, there is a real danger that this
opportunity will be wasted in a plethora of overlapping and
confusing rulemaking initiatives. Currently, there are adopted
and proposed rules by the SEC, NASD, and NYSE, additional rules
that will be required by the Sarbanes-Oxley Act, plus
expectations that the SEC, NASD, and NYSE may extend reforms
that are imposed as a result of the settlement.
Each set of rules seeks to address serious
conflicts of interest underlying Wall Street research reports
and recommendations. However, as we shall demonstrate in this
paper, the piecemeal process of rulemaking has left us with
regulations that are often weak, confusing, and
incomplete--leaving serious gaps and failing to protect
investors adequately.
To keep track of which reforms have been approved
and proposed, and which are missing, we have compiled a
scorecard, entitled Analyst Reform Progress Report,
attached to this paper as
Appendix A.
Part 1 of
this paper provides detail on our scorecard, showing that, in
the final tally of proposed and adopted rules, investors could
still be the losers in each of the following areas:
- the continuing influence of investment banking and other
conflicts of interest on research analysts,
- how analysts get paid and solicitation of banking
business,
- disclosure and notification to investors of changes in
ratings, and
- oversight of analysts.
Legislators and regulators have decided
not to require divestiture in order to bring about a clean
separation between research and profit centers that can bias
analysts. Thus, instead of seeking to eliminate the
conflicts, they have decided they will try to manage the
conflicts. In Part 2 of
this paper, we demonstrate that this approach is deficient
inasmuch as the rules:
- do not address the fact that a firm's other profit
centers can also cause serious conflicts of interest for
research analysts;
- do not adequately recognize informal pathways of
communication and influence; and
- do not take into consideration Wall Street's two-tier
system for the distribution of information that favors a
privileged class of investors.
Despite all the rules, we have identified both
strong motives and easy pathways that can lead back to business
as usual on Wall Street. Indeed, it could be very difficult for
most firms to maintain research independence while continuing
to pursue their primary goals-promoting the sale of equity and
debt securities, trading many of those same securities in their
house account, servicing top corporate clients with mergers and
acquisitions, and generating larger commission revenues.
As we demonstrate in this paper, while many of
the rules are steps in the right direction, there are also many
that leave loopholes that may be very difficult to close. Part 3 of this paper contains
our specific recommendations for improving the effectiveness of
analyst regulation. We believe regulators should:
- Centralize the rule-making function under the SEC.
Currently, the convergence and overlapping of adopted and
proposed rules by the SEC, the NASD, the NYSE, and the global
settlement is causing significant market and industry
confusion. In addition, it is unclear as to how the
settlement among a limited number of large firms is going to
be applied to the many firms that are not party to the
settlement. We propose that the rulemaking functions be
centralized under one committee or rulemaking body.
- Seriously reconsider divestiture. Regulators and
legislators have decided not to force the separation of
research from other operations. However, given the difficulty
of regulating and enforcing behavior that goes against the
grain of the profit motive in each firm, this would be the
cleanest solution and should be seriously reconsidered.
- Base analysts' incentive compensation exclusively on
the accuracy of their research and ratings. If
divestiture is impossible, there is a fall-back solution: To
better align the interests of analysts with those of
investors, we propose that 100% of the analysts' incentive
compensation be based on the relative accuracy and quality of
the analyst's research and ratings, measured by a standard
methodology; and that the incentive compensation be targeted
to represent at least 50% of the analysts' total
compensation.
- Create a comprehensive Stock Ratings Database (SRD)
and make it widely available to the public. The SRD would
provide individual investors with a user-friendly database on
the current and historical stock ratings issued by Wall
Street analysts and firms, empowering investors to make
informed decisions regarding the value of the advice. (See Appendix B.)
- Require firms to update their stock ratings on a
regular basis and following any event that could materially
impact a rated company. Firms should be required to
update ratings following any event-such as a debt
downgrade-that could materially impact a rated company. At a
minimum, ratings should be reviewed annually.
- Require that all research reports be written in plain
English. Research and disclosures must not only reach
individual investors, but they must also be clearly
understandable to those investors.
- Require firms and their brokers to provide disclosures
to investors when recommendations are communicated orally or
to inform customers when ratings change or coverage is
dropped. When brokers relay an analyst's recommendations
orally, they should be required to provide investors with the
disclosures contained in the research report and a brief
review of the accuracy of the analyst's past
recommendations.
- Extend rulemaking to analysts issuing bond and credit
ratings. Investors should be able to rely upon the same
degree of disclosure and research ethics regardless of
whether they are investing in stocks or bonds.
Part 1. The
Patchwork of New Rules and Regulations
In 2002, we demonstrated that the ratings
publicly available from 94% of 50 major brokerage and
investment banking firms continued to recommend that investors
buy or hold shares in failing companies right up to the day
those companies filed for bankruptcy.1 Further, in two follow-up studies,
we revealed that despite widespread investigations by
regulators, publicly available ratings from the majority of
Wall Street firms continued to recommend companies going
bankrupt.2 (See
Appendix C.)
These findings support and expand upon the
evidence revealed in the global settlement and by the earlier
complaint against Merrill Lynch, illustrating how analysts
continued to recommend stocks to the public, while deriding
those same stocks in private communications.
Overall, a widespread pattern of deceit was an
integral element in the pattern of devastating losses suffered
by investors. In contrast, the response from legislators and
regulators has been fragmented, with multiple rulemaking
processes, including:
- SEC and SRO rules by the NASD and NYSE already in
place;
- proposed rules by the NASD and NYSE that have yet to be
approved by the SEC;
- additional rules that have not yet been proposed, but
will be required in the near future by the Sarbanes-Oxley Act
of 2002;
- conjecture that the SEC may take over the rulemaking
process from the NASD and NYSE to effect a national standard
for the regulation of analysts; and
- the requirements of the settlement, along with
expectations that the SEC, NASD, and the NYSE may extend
reforms that are imposed as a result of the global settlement
on all analysts through additional rulemaking.
A Landmark Decision With Widespread
Consequences
It is widely agreed by consumer and investor
advocacy groups that a clean separation between investment
banking and research through divestiture is the best
vehicle to bring about a true break with the past, revive
investor confidence, and pave the way for stronger equity
markets in the future.
However, legislators and regulators have decided
not to require divestiture. Instead of seeking to
eliminate the conflicts, they will try to manage the
conflicts. Toward that end, they are building a complex
patchwork of rules designed to modify some of the formal
pathways through which they believe the conflicts flow from
investment banking departments to research departments.
We examine below how these reforms change the way
Wall Street conducts research, along with their shortcomings
and what remains to be done to restore investor confidence in
four major areas: (1) investment banking and other outside
influences on research analysts; (2) how analysts get paid; (3)
disclosure and notification to investors; and (4) oversight of
analysts.
(1) Investment Banking and Other Outside
Influences on Research Analysts
- Research from independent firms. As part of
the terms of global settlement with the largest brokerage
firms, the firms will be required to contract with at least
three independent firms to provide research for five years,
using an independent consultant chosen by regulators to
procure the research at each firm. In addition, the ratings
from the independent research firms will appear on each
brokerage statement and confirmation.
Our view: This is a strong step in the right
direction. However, it is unclear how balanced presentations
can be enforced in the context of oral communications between
brokers and clients. For instance, if the firm's rating is a
buy and the independent research analysts are all rating the
stock a sell, how will the broker explain to the client why
there is a difference and how that might affect the decision
to buy?
- Participation of research analysts in investment
banking sales. The NASD and NYSE have proposed (but
not yet approved) rules that state, in essence: If a research
analyst helps obtain investment banking business or is
involved in road shows, he must not issue research reports or
make public statements about the company. At the same time,
the global settlement prohibits analysts from participating
in any road shows at all.
Our view: The NASD/NYSE rules are weak, since they
would not prohibit such analysts from sharing any information
or opinions with colleagues in the same or related research
departments. Nor is there any rule that would prevent those
colleagues from using the same or similar material in their
own public reports and statements. The global settlement's
total prohibition of analyst participation in road shows is a
more appropriate response although it remains to be seen if
this will be enacted industry-wide.
- Supervision of research analysts. The NASD
and NYSE have approved rules prohibiting research analysts
from being supervised or controlled by a firm's investment
banking department. The settlement reaffirms this rule and,
in addition, it stipulates that firms will adopt and
implement policies and procedures reasonably designed to
ensure that its associated persons cannot and do not seek to
influence the contents of a research report or the activities
of research personnel for the purposes of obtaining or
retaining investment banking business.
Our view: There are no rules, policies or procedures
that can effectively prevent the investment banking
department, by its sheer presence and by virtue of its large
revenues, from exercising broad indirect impact on research.
Analysts know where the money is coming from. Moreover, it is
not possible to micro-manage personal interactions and
informal communications in any modern organization.
- Separation of research from investment
banking. The global settlement requires that research
and investment banking be managed in two separate units, with
separate legal and reporting structures, in physically
separate locations. In addition, the settlement strengthens
the firewalls between the two functions, further restricting
communications between investment banking and analysts.
Our view: Managerial and physical separation will
help manage the potential for conflict. However, regardless
of the degree of separation, analysts will still have the
overall success of the firm as a common goal, continuing to
potentially bias the research.
- Discussing research with investment
bankers. The NASD and NYSE have approved rules
forbidding investment banking personnel from discussing a
research report with the analyst unless the firm's
legal/compliance staff is present.
Our view: Same comments as above.
-
Fact-checking by companies. In conjunction
with the above rule, the NASD and NYSE have approved a rule
that forbids the rated company from reviewing a research
report except to check factual accuracy.
Our view: There is no discrete line that separates
fact from analysis, or that distinguishes analysis from
opinion. Thus, any prepublication review by the companies
can open the door to continuing influence from the
companies. We propose that:
- researchers, themselves, be fully responsible for
fact-checking;
- their reports should not be seen by the rated
companies until after they are released to the
public;
- the companies should submit any suggestions for
corrections after publication; and
- such corrections should be handled in a manner that
conforms to journalistic standards.
- Booster shots. The widespread practice of
issuing "booster shots" -follow-up reports released to
coincide with the expiration of lock-up agreements that free
shareholders to sell their stock-is prohibited under a
proposed rule by the NASD and NYSE. Instead, there would be a
blackout period during which new reports or public
appearances are not allowed 15 days before and after the
expiration of a lock-up agreement.
Our view: If the analyst had a strong incentive to
produce accurate reports at all times, as we propose, this
rule would not be needed. Conversely, if there is an
incentive to produce reports to boost share prices for
favored companies and investors, the prohibition period is
inadequate.
- Retaliation against analysts. The
Sarbanes-Oxley Act of 2002 requires that the SEC, the NYSE,
or the NASD adopt rules by July 2003 to prohibit retaliation
by companies against analysts for issuing unfavorable
research. However, no rule has been proposed to date.
(2) How Analysts Get Paid and Solicitation of
Banking Business
Regulators have proposed a series of rules
governing how analysts get paid, as follows:
- Analyst compensation based on quality of
research. According to the settlement terms, a
significant portion of the compensation of anyone principally
engaged in the preparation of research reports must be based
on quantifiable measures of the quality and accuracy of the
lead analyst's research and analysis, including his or her
ratings and price targets, if any.
Our view: This is a welcome step in that it lays the
groundwork for putting the analyst on the side of the
investor. However, the settlement does not spell out a
definition of "significant portion," while also allowing for
five other factors, unrelated to the quality of research,
that could impact an analyst's compensation. Therefore, this
requirement needs to be spelled out more clearly. As
demonstrated elsewhere in this section, despite the many
regulations that seek to erect a firewall between investment
banking and research, there are bound to be continuing
pressures and influences on the analyst to be a team player
for the firm by supporting the firm's corporate clients, and
there are bound to be continuing opportunities for investment
bankers to communicate with, and influence, analysts
informally. To counter these pressures and influences, the
incentive for the analyst to strive for accuracy must be
stronger and more specifically delineated.
- Analyst compensation tied to banking
transactions. The settlement terms disallow any
compensation based directly or indirectly on investment
banking revenues or results; provided, however, that
compensation may relate to the revenues or results of the
firm as a whole. Meanwhile, the NASD and NYSE have approved
rules that disallow any analyst compensation that is tied to
specific investment banking transactions.
Our view: Since investment banking revenues can often
represent a large share of firm's overall revenues, and since
nearly all analysts would likely be well aware of this fact,
many analysts who wish to see their firm prosper are bound to
be motivated to support the firm's investment banking efforts
with positive research and to avoid undermining the effort
with negative research. (See more on this topic below.)
- Disclosure of investment banking
compensation. The SEC, NASD and NYSE have approved
rules that explicitly allow compensation to analysts
based on general investment banking revenues. They merely
require that such compensation be disclosed in the analyst's
research reports.
Our view: Such standard disclosures are often (a)
buried in reports and/or (b) become so ubiquitous that they
lose most or all meaning. Moreover, the mere disclosure of
factors that are likely to cause a bias does not reduce
or excuse that bias. The disclosure must connect the dots for
investors. A generic statement that analysts receive
compensation based on general investment banking
revenues-without an explanation as to why that could create
problems-will not give investors adequate information to
weigh the real significance of the issue.
- Compensation Committee to review compensation
process. In the settlement, and in a rule proposed
(but not yet approved) by the NASD and NYSE, a committee
reporting to the board of directors must review and approve
analysts' compensation at least annually.
Our view: This is an appropriate mechanism, provided
the above three issues are resolved.
- Promising positive ratings to generate banking
business. Based on rules approved by the NASD and
NYSE, firms may not offer a rating or price target to a
company in order to get its investment banking business or
other compensation.
Our view: While addressing quid pro quo transactions,
this rule does not prevent firms from establishing a
reputation for glowing research reports and high price
targets in order to attract the business of companies in the
future.
- Quiet periods. The NASD and NYSE have
approved a rule mandating a 40-day quiet period with no new
research reports or public pronouncements on a particular
company after an IPO, as well as a 10-day quiet period after
a secondary offering. In addition, the NASD and NYSE have
approved a 15-day quiet period before and after the
expiration of a lock-up agreement for a securities
offering.
Our view: These rules represent a tacit recognition
that the body of rules as a whole may not adequately prevent
research from continuing to influence-and be influenced
by-investment banking transactions.
- IPO shares to analysts. The NASD and NYSE
have approved a rule forbidding any analyst or family member
from receiving securities prior to an IPO.
Our view: This is an adequate response to this
practice.
- Personal securities transactions. The NASD
and NYSE have approved a rule forbidding analysts from
trading in a stock 30 days prior to the issuance of a report
on that company, and ending five days after.
Our view: There are two fallacies in this and other
securities transactions rules: First, front running and
conflicts of interest related to personal transactions are
not restricted to a particular time frame. The analyst can
easily buy up shares 31 days or more before issuing a
recommendation. Second, an analyst can be biased by
any positions held in the securities covered,
despite the absence of any new transactions to buy or sell.
Thus, with the exception of exempt securities, such as
Treasury securities and mutual funds, we recommend that
analysts not be allowed to invest in or hold any securities
that they cover.
- Contrary trading. The NASD and NYSE have
approved a rule that analysts cannot trade contrary to their
most recent recommendations on a company.
Our view: While this rule is a step in the right
direction, we believe that analysts should be prohibited from
trading in the stocks they cover.
(3) Disclosure and Notification to
Investors
- Analyst certification. According to the
SEC's Regulation Analyst Certification adopted on February
20, 2003, analysts must certify that the views expressed in
their research reports and public appearances are their own.
They must also state that no part of their compensation was
related to specific recommendations or views; and if that
isn't true, they must provide details on their compensation.
(This rule applies to both equity and debt securities, while
similar rules adopted by the NYSE and NASD apply strictly to
equities.)
Our view: There is nothing to prevent individuals
from (a) formulating their views under pressure of bias, and
then (b) incorporating those views into their own body of
opinions as if they were their own from the outset. Indeed,
the powerful principle of cognitive dissonance implies that
this is the normal behavioral pattern in almost any context.
This principle can greatly weaken the efficacy of the analyst
certification rules. Separately, there is no mechanism for
isolating investment banking revenues from other company
revenues as a prime driver of compensation.3
- Plain English. In order for any ratings,
reports, recommendations, disclosures or notifications to
investors to be effective, they must be written in plain
English. However, no rules have been adopted or formally
proposed to address this critical issue. In addition, there
is no requirement that the reports or model disclosure
formulations be tested on investors to see if they are
actually understood and effective in educating and warning
investors.
- Oral communications. When brokers relay
recommendations orally, they should be required to provide
investors with the disclosures contained in research reports
and information regarding the accuracy of the analyst's past
recommendations. However, with the exception of the
settlement terms requiring brokers to inform customers
regarding the availability of independent research reports,
no clear rules governing oral communications between brokers
and their clients have been adopted or formally proposed.
This is a deficiency that can lead to significant investor
losses. For example, when a broker recommends a stock based
on its rating by the firm's analysts, the broker should seek
to inform the client when the rating has changed.
- Disclosure of public offerings. According
to rules approved by the NASD and NYSE, research reports must
disclose if the analyst's firm has handled a public offering
of equity securities for the company, received investment
banking compensation within the last 12 months, or
anticipates revenues within the next three months.
Our view: Regardless of when investment banking
revenues have been received or are anticipated, firms vying
for the highly competitive and lucrative investment banking
business may seek to establish a positive reputation for
their research departments to entice companies to use their
services. Conversely, any firm issuing a preponderance of
negative reports may develop a stigma for being "too
negative," thus damaging the firm's chances of developing new
investment banking relationships in the future. The proposed
rule does not address this greater, underlying concern. Nor
does it cover the offerings of debt securities, which can
also bias research.
- Disclosure in public appearances. The
analyst must also disclose if a company is a client in public
appearances mentioning the company, according to a rule
adopted by the NASD and NYSE.
Our view: The disclosure of bias does not correct the
bias.
- Disclosure of ownership. The NASD and NYSE
have adopted a rule requiring analysts to disclose if they or
family members own any of the securities covered in their
research reports or public appearances.
Our view: For the reasons expressed above, analysts
should not hold or invest in the securities they cover.
- Disclosure of percentage of ratings assigned to
each category. The NASD and NYSE have adopted a rule
requiring firms to disclose the percentage of ratings
assigned to buy/hold/sell categories; and in each category,
the percentage involving investment banking services within
the last 12 months.
Our view: This is a positive step that can only help
investors better evaluate the impact of investment banking on
each firm's research.
- Disclosure of price chart. The NASD and
NYSE have also adopted a rule requiring that research reports
contain a chart showing historical price movements along with
notations as to when ratings or price targets were assigned
or changed.
Our view: This is another positive step that will
help investors evaluate each analyst's track record. In
addition, it could be enhanced with a record of any upgrades
or downgrades to the company's public debt as a reference
point for assessing the analyst's response to changing public
information.
- Transparency of analysts' performance. The
settlement stipulates that, if contained in their research
reports, the firms will make the following information public
via their websites within 90 days after the end of each
quarter: subject company, names of analysts, date of report,
rating, price target, period within which the price target is
to be achieved, earnings per share forecasts, periods for
which such forecasts are applicable, and a definition or
explanation of the ratings used by the firm.
Our view: This is a welcome step that will also help
investors learn more about the ratings. However, it will
still be very difficult for investors to compare the research
and ratings from multiple firms and various independent
research organizations. Furthermore, the rule implies that,
by the time the information is made available on the
brokerage firm websites, the ratings issued in the beginning
of a quarter could be as much as six months old. The investor
will need information that is more current in order to make
informed decisions.
- Notification to investors on termination of
coverage. The global settlement and the NASD and NYSE
proposed rules require firms to notify investors when an
analyst's coverage is dropped, with the notice including a
final rating or recommendation. The rules and the settlement
specifically call for notice to be made in the same manner as
when research coverage was first initiated.
Our view: Under the terms of the settlement,
investors who own the shares with the firm will get
notification through their statements. However, for the sake
of investors who currently do not own the shares, or do not
own them with the firm, these requirements place no
responsibility on any entity for passing that notification on
to the public. This could be a serious deficiency as
explained below. In addition, it does not require
notification of other rating changes-only when coverage is
dropped.
As documented in the next section, there have been many
instances in which (a) the notification of buy ratings
reached the public immediately, but (b) the notification of
coverage termination, although disseminated through ordinary
channels, never reached the public. Therefore there is an
urgent need to review and reform dissemination channels in
order to make this rule effective.
- Standards for dissemination of ratings.
With the exception of dropped coverage notifications, clearer
standards are needed for dissemination of ratings and
updates, via major public sources.
- Updating ratings. Firms should update or
affirm their analysts' ratings following any event that could
materially impact a rated company, such as a major credit
rating downgrade or, at a minimum, once annually. Otherwise,
there is a strong possibility that outdated ratings will
languish in the public domain, misleading investors.
(4) Oversight of Analysts
- Registration and continuing education. The
NASD and NYSE have proposed a rule to establish requirements
for registration, qualification, and continuing education for
analysts to ensure they receive ethics and professional
responsibility training.
Our view: This is a positive step. However, if ethics
training is not fully supported by-or is in conflict with-the
financial incentives of each analyst, it is likely to be
undermined by the day-to-day realities of Wall Street.
- Review committee. The global settlement
requires the firm to establish a committee to review analyst
ratings and reports for objectivity, integrity, and
quality.
Our view: It remains to be seen whether or not
regulators will adopt similar rules for other firms. This is
not an onerous requirement and should be required for all
firms.
Part 2. Why Many of the Rules
are Inadequate to Protect Investors
Overall, we believe there are three fundamental
flaws in rules adopted and proposed to date, as follows:
|
First fundamental
flaw:
|
|
The firewall built under the new
rules and the settlement is exclusively between equity
underwriting and research, failing to recognize that a
firm's other profit centers can also cause serious
conflicts of interest for research analysts.
|
Table 1 summarizes the breakdown of revenues
among the investment banking firms that have participated in
the global settlement, based on their most recent filings with
the SEC. Among the various revenue sources, there are three
that have not been addressed by the rules proposed and approved
to date:
Underwriting of debt securities. Other
than the SEC rule requiring analyst certification, the rules
address issues related strictly to the underwriting of equity
issues. There are no new rules that specifically address the
underwriting of debt securities. Negative research reports on a
company can easily become the fly in the ointment for these
operations, while positive research reports inevitably help
support them.
Commissions. Among the 10 firms involved
in the settlement discussions, the aggregate percentage of
revenues from commissions (9%) is larger than the percentage
from all investment banking activities (8.4% including
M&A), according to the firms' recent SEC filings.
Brokers can typically use a buy rating on a stock
to pitch it to all customers and generate large commissions. In
contrast, with a sell rating, their target market is much
smaller, limited strictly to customers who already have shares
to sell. Moreover, most brokers fear too many sell ratings will
chase customers away - the more their customers sell, the more
likely they are to close their accounts. Therefore, we believe
the firm's desire for more commission revenues can easily
bias research.
Trading and investments. Except for other
revenues largely unrelated to this discussion, trading and
investment revenues from house accounts (proprietary trading)
represent the single largest source of revenues (10.8%) among
the ten firms that participated in the global settlement
discussions. This can bias research in several ways. For
example:
- If a firm's traders decide to unload a few stocks from
their house account, it's likely that a downgrade or a "sell"
on those same companies from their own analysts would make it
more difficult for the firm to sell at a favorable price.
- Conversely, there is a financial incentive for trading
department managers to pressure analysts to issue upgrades
and "buys" to help them unload their shares to more willing
buyers.
|
Table 1. Revenue Breakdown of Investment Banking Firms In
Settlement |
|
Company Name
|
Total
Revenues
|
Under-
writing
|
M & A*
|
Commis-
sions
|
Trading
and
Investing
|
Asset
Mgmt.
|
Interest,
Dividends,
and Other
|
|
Bear Stearns & Co. LLC
|
8,699
|
378
|
394
|
1,116
|
2,282
|
|
4,529
|
|
Credit Suisse First Boston
|
7,548
|
2,779
|
588
|
1,479
|
1,255
|
|
1,447
|
|
Deutsche Bank
|
78,409
|
1,912
|
3,095
|
3,856
|
7,819
|
2,831
|
58,896
|
|
Goldman Sachs Group
|
34,412
|
1,766
|
2,070
|
3,020
|
6,349
|
4,587
|
16,620
|
|
J.P. Morgan Chase & Co.
|
50,429
|
2,364
|
1,248
|
9,208
|
4,551
|
|
33,058
|
|
Lehman Brothers
|
17,555
|
1,103
|
381
|
848
|
903
|
|
14,320
|
|
Merrill Lynch & Co.
|
38,757
|
2,438
|
1,101
|
5,266
|
3,930
|
5,351
|
20,671
|
|
Morgan Stanley
|
43,674
|
1,942
|
1,420
|
3,153
|
5,185
|
7,327
|
24,647
|
|
Salomon Smith Barney
|
21,483
|
3,879
|
|
3,619
|
576
|
3,147
|
10,262
|
|
UBS AG
|
62,084
|
1,595
|
|
930
|
6,504
|
14,010
|
39,045
|
|
Total
|
363,050
|
20,156
|
10,297
|
32,495
|
39,354
|
37,253
|
223,495
|
|
Percent
|
100
|
5.6
|
2.8
|
9
|
10.8
|
10.3
|
61.6
|
|
M
& A includes mergers and acquisition advisory
fees and other investment banking advisory
fees
|
|
|
Second fundamental
flaw:
|
|
The rules fail to adequately
recognize informal pathways of communication and
influence through which conflicts and deceptions can
easily continue despite even the most elaborate
regulations.
|
The global settlement prohibits analysts from
participating in investment banking road shows. At the same
time, the NASD and NYSE have proposed a rule that permits
analysts to assist in investment banking sales and road shows
but prohibits those same analysts from issuing reports or
making public statements on the client companies. It remains to
be seen whether or not the more rigid restrictions from the
global settlement will be applied universally.
In the meantime, however, there is nothing in the
NASD/NYSE proposed rules to prevent those analysts from sharing
information or opinions with colleagues in the same company who
do issue the reports.
Similarly, the NASD, NYSE, and global settlement
have instituted rules prohibiting research analysts from being
supervised by a firm's investment banking department. However,
the investment banking department can continue to exercise
broad impact on research through a myriad of informal pathways
of authority and influence.
They have also approved a rule forbidding
investment banking personnel from discussing a research report
with the analysts unless the firm's legal/compliance staff is
present, but without a mechanism to clearly control informal
communications in and outside the workplace. They have approved
a rule mandating quiet periods during which reports cannot be
issued, but with no mechanism for enforcing private or informal
communications of research results during that period. And,
they have proposed or approved numerous rules governing the
disclosure of conflicts of interest to clients in written
reports and communications, but without rules governing oral
communications by analysts or brokers to clients.
At best, these rules underestimate the relative
ease with which they can be circumvented. At worst, the rules
tacitly endorse the conflicts, providing a veneer of propriety
behind which many investment bankers, analysts, and brokers can
pursue business as usual.
|
Third fundamental
flaw:
|
|
The rules fail to recognize that Wall
Street has established a two-tier system for the
distribution of information, and that this system often
favors a privileged class of investors.
|
As we have seen, there are several rules that
seek to regulate the manner in which information is disclosed
and transmitted to the public. The SEC's global settlement will
require the settling firms to distribute independent research
to investors. The settlement contains-and the NASD and NYSE
have approved-rules requiring that investors be notified when
an analyst's coverage is dropped. And the SEC has adopted a
rule requiring analysts to certify that their views are their
own.
However, these rules do not take into
consideration the fact that there are two communication
networks on Wall Street-one for an elite group of customers
that receive complete research and stock ratings data, and
another for all other investors who often receive incomplete
and outdated information.
Currently, many firms fail to adequately inform
the public when coverage is dropped, even for companies going
bankrupt. Thus, among the firms covering companies that filed
for Chapter 11 in 2002, many dropped coverage on the failing
companies, but neglected to inform major public sources.
Investors seeking an opinion would not have learned that the
coverage was dropped. They would only see the usually-positive,
outdated rating.
For example, in early 2003, the leading private
information source, First Call, posted the terms "dropped
coverage," "suspending coverage," or "not rated" with respect
to the companies listed in Table 2. However, at the same time,
three leading public information sources, Briefing.com,
Bloomberg, and Yahoo.com, continued to display "buy" or "hold"
ratings on these same bankrupt companies.
Rules proposed in the settlement and by the NYSE
and NASD require that firms notify investors when coverage is
dropped. However, if the existing flawed communication system
is used, these rules will be largely ineffective.
In the final analysis, individual investors will
be the losers if investors are not informed that their shares
have been abandoned by the same analysts who had recommended
their purchase earlier. Moreover, if key research reports
continue to be circulated strictly through private channels,
any disclosures they contain will also not see the light of
day. At best, their distribution to the public could be unduly
delayed.
Overall, unless all three of these
fundamental flaws in the new rules-informal pathways of
influence, other revenue sources that can bias ratings, and
Wall Street's two-tiered communication network-are more fully
recognized and addressed, the new regulations are bound to
leave most investors unprotected from many of the offenses.
Table 2. "Dropped Coverage" Ratings Reported to First
Call
but Not Available to the Public |
|
Investment
Banking Firm
|
Failed Company
|
|
McDonald Investments
|
Adelphia Business
Solutions
|
|
Buckingham Research
|
Adelphia Communications
Corp.
|
|
CIBC World Markets
|
Adelphia Communications
Corp.
|
|
McDonald Investments
|
Budget Group, Inc.
|
|
Credit Suisse First
Boston
|
Conseco, Inc.
|
|
UBS Warburg
|
Conseco, Inc.
|
|
Bear Stearns
|
Covanta Energy Corp
|
|
Wachovia Securities
|
Encompass Services Corp
|
|
Lehman Brothers
|
Exide Technologies
|
|
Salomon Smith Barney
|
Exide Technologies
|
|
Credit Lyonnais
|
Global Crossing Ltd
|
|
Credit Suisse First
Boston
|
Global Crossing Ltd
|
|
Deutsche Bank
|
Global Crossing Ltd
|
|
First Union
|
Global Crossing Ltd
|
|
Buckingham Research
|
Globix Corp
|
|
Janney Montgomery Scott
|
Globix Corp
|
|
Deutsche Bank
|
Kaiser Aluminum Corp
|
|
Ladenburg Thalmann
|
KMart
|
|
McDonald Investments
|
Mcleod USA
|
|
Salomon Smith Barney
|
Metromedia Fiber Network,
Inc.
|
|
CIBC World Markets
|
NewPower Holdings, Inc.
|
|
Salomon Smith Barney
|
NewPower Holdings, Inc.
|
|
Bear Stearns
|
Peregrine Systems, Inc.
|
|
CIBC World Markets
|
Peregrine Systems, Inc.
|
|
McDonald Investments
|
Peregrine Systems, Inc.
|
|
Bear Stearns
|
Pinnacle Holdings, Inc.
|
|
Credit Suisse First
Boston
|
Pinnacle Holdings, Inc.
|
|
Raymond James
|
Pinnacle Holdings, Inc.
|
|
U.S. Bancorp Piper
Jaffray
|
Repeater Technologies,
Inc.
|
|
CIBC World Markets
|
SpectraSite Holdings Inc.
|
|
Credit Suisse First
Boston
|
SpectraSite Holdings Inc.
|
|
Janney Montgomery Scott
|
Suprema Specialties Inc
|
|
CIBC World Markets
|
U.S. Airways, Inc.
|
|
JP Morgan
|
UAL Corp.
|
|
Schroder Salomon Smith
|
Versatel Telecom
International, NV
|
|
Prudential Securities
|
Williams Communications
|
|
Lehman Brothers
|
WorldCom,Inc.
|
|
Pacific Crest Securities
|
WorldCom,Inc.
|
|
Prudential Securities
|
WorldCom,Inc.
|
|
CIBC World Markets
|
XO Communications, Inc.
|
|
Part 3. Weiss Ratings'
Recommendations
If securities regulators are truly committed to
protecting investors from the widespread abuse to which they
are being subjected, the following reforms must be addressed,
either in the context of the proposed rules or in subsequent
rulemaking:
| 1. |
Centralize the
rule-making function. Currently, the convergence
and overlapping of adopted and proposed rules by the SEC,
the NASD, the NYSE and settlements with the state attorneys
general is causing significant market and industry
confusion. In addition, it is unclear as to how the
settlement with the ten large firms is going to be applied
to the many firms that are not party to the settlement. We
propose that the rule-making functions be centralized under
the SEC.
|
| 2. |
Seriously reconsider
divestiture. Regulators and legislators have
decided not to force the separation of research from other
operations. However, given the difficulty of regulating and
enforcing behavior that goes against the grain of the
profit motive in each firm, this would be the cleanest
solution and should be seriously reconsidered.
|
| 3. |
Base analysts' incentive
compensation exclusively on the accuracy of their research
and ratings. If divestiture is impossible, this is
a fall-back solution: In order to better align the
interests of analysts with those of investors, we propose
that at least 50% of each analyst's compensation be derived
from incentive bonuses, and that 100% of the bonuses be
based strictly on the relative accuracy of the analyst's
ratings, measured by a standard methodology. Compared to
the terms of the settlement, this will provide analysts
with a stronger and clearer incentive to voluntarily shun
outside influences, helping to allay our concerns regarding
the many ways the new rules can be circumvented.
We feel this is essential in order to establish a firm
counterweight to the conflicts of interest that are bound
to persist on a corporate level as long as research and
investment banking are under the same roof.
|
| 4. |
Create a comprehensive
Stock Ratings Database (SRD), making it widely available to
the public. The global settlement requires each
participating firm to publish its analyst ratings and
targets on a quarterly basis via the firm's own website.
While this public dissemination is a positive step, this
measure stops far short of providing investors with an
easy-to-use means for assessing and comparing the latest
ratings on a stock.
Our proposed SRD (see
Appendix B) would provide individual investors with a
user-friendly database on the current and historical stock
ratings issued by Wall Street analysts and firms,
empowering investors to make informed decisions regarding
the value of the advice. In addition, it would give
third-party researchers the ability to develop comparative
studies and commentary regarding the value of the advice to
investors.
The aggregation of information on one Web site would allow
the public to compare and measure the performance of
analysts. This, in turn, would provide market-based
incentives for analysts to compete based on the quality of
their research.
Investors would be able to view or compare the current
ratings of each stock by various analysts, the track
records of each analyst, and the performance of various
analysts and firms over time. As such, the SRD would
circumvent and overcome Wall Street's two-tiered
communication network, which has left most investors with
outdated information.
We recommend that regulators place the primary burden for
the creation and maintenance of the database on the
individual brokerage firms by requiring them to submit all
of their analysts' stock recommendations in a standard
format and via an automated upload. The procedure would
populate the database with the relevant information. Firms
supplying incomplete or erroneous information should be
subject to penalties that would then go toward covering the
cost of monitoring that firm's submissions in the ensuing
year.
Until such time as this system is in place, changes in
ratings, including notification of dropped coverage, must
be disseminated in such a way as to ensure that the public
receives effective notice.
|
| 5. |
Require firms to update
their stock ratings on a regular basis and following any
event that could materially impact a rated company.
As discussed above, many firms fail to update their ratings
despite significant changes affecting the rated company. We
propose that firms be required to update ratings following
any event-such as a debt downgrade-that could materially
impact a rated company. At a minimum, ratings should be
reviewed annually.
|
| 6. |
Require that all research
reports be written in plain English. This
requirement should include disclosures regarding the nature
of any remaining conflicts, explicitly pointing out how
such conflicts could bias the research. Research and
disclosures of any remaining conflicts must not only reach
individual investors, but they must also be clearly
understandable to those investors. Disclosures should not
only state the required facts, they should also inform
investors why the facts are important and how they could
bias the opinion of the researcher.
All too often, opaque disclosures become standard, leading
investors to dismiss them and the firms free to go about
business as usual. Or, sometimes industry leaders consent
to broader, jargon-filled disclosures, but then overwhelm
investors with reams of unintelligible information.
These roadblocks can only be overcome with very specific,
plain English disclosures (tested on actual investors)
regarding the actual relationships and potential conflicts
between each firm and its clients.
|
| 7. |
Require firms and their
brokers to provide similar disclosures to investors when
recommendations are communicated orally and to inform
customers when ratings change or coverage is
dropped. It is especially important that individual
investors understand the analysis in the report, the nature
of any conflicts, and how such conflicts could bias the
analysis. When brokers relay an analyst's recommendations
orally, they should be required to provide investors with
the disclosures contained in the research report and a
brief review of the accuracy of the analyst's past
recommendations.
Further, when ratings change, brokers should be required
to inform their clients that bought the stock on their
recommendation. Once the SRD is in place, brokers should
educate their customers regarding its goals, usage, and
contents.
|
| 8. |
Extend rulemaking to
analysts issuing bond and credit ratings. The final
and proposed rules of the NYSE and the NASD focus almost
exclusively on the buy, sell, and hold ratings issued on
stocks, failing to address widespread conflicts with
respect to the issuance of bond and credit ratings.4 Investors should be
able to rely upon the same degree of disclosure and
research ethics regardless of whether they are investing in
stocks or bonds. |
Without these additional steps, it is very
possible that the settlement and the ongoing rulemaking process
will fall short. With them, it is far more likely that the goal
of truly protecting investors can be achieved.
Appendix A. Analysts Reform
Progress Report
|
Major Reforms |
Rules Approved |
Rules Proposed |
Not
Done |
Weiss Commentary |
|
Investment Banking and Other
Outside Influence on Research Analysts
|
|
Separation of investment
banking and research through divestiture.
Proposed by consumer and investor advocates as the only
way to eliminate conflicts of interest.
|
|
|
Ö
|
Legislators and regulators have
decided not to force divestiture. As a result,
instead of eliminating serious conflicts of interest,
they are seeking to manage the conflicts through
the patchwork of regulations and the global settlement
summarized below.
|
|
Research from independent
firms. Brokerage firms must contract with at
least three independent research firms to provide
research for five years. Independent ratings must appear
in brokerage statements and confirms.
|
Ö
Global
Settlement
|
|
|
Strong step in the right direction.
However, it is unclear how balanced presentations can be
enforced in the context of oral communications between
brokers and clients.
|
|
Prohibition on research
analysts in investment banking sales.
NASD/NYSE: Those who participate in obtaining inv.
banking business or road shows must not issue reports or
make public statements about the company.
Global settlement: Prohibits
analyst participation in road shows.
|
Ö
Global
Settlement
|
Ö
NASD
NYSE
|
|
There is nothing restricting the
prohibited analyst from sharing information or opinions
with colleagues, who may use the same or similar material
in their own reports or statements.
The global settlement's total
prohibition of analyst participation in road shows is a
more appropriate response.
|
|
Supervision of research
analysts. Research analyst may not be supervised
or controlled by a firm's investment banking
department.
|
Ö
NASD
NYSE
Settlement
|
|
|
Inv. banking could continue to impact
research through informal pathways of authority and
influence.
|
|
Separation of research from
investment banking. Research and inv. banking
must be managed in two units, with separate legal and
reporting structures, in physically separate locations,
and with a firewall between them restricting
communications.
|
Ö
Global
Settlement
|
|
|
Managerial and physical separation
will help manage the potential for conflict.
However, analysts will still have the overall success of
the firm as a common goal, continuing to potentially bias
the research.
|
|
Discussing research.
Investment banking personnel cannot discuss a research
report with the analyst unless the firm's
legal/compliance staff is present.
|
Ö
NASD
NYSE
Global
Settlement
|
|
|
This is an artificial firewall that
cannot be effectively enforced. It is very difficult to
control private communication among employees.
|
|
Fact-checking by
companies. The company may not review the
research report except to check factual accuracy.
|
Ö
NASD
NYSE
|
|
|
There is no discrete line that
separates fact from analysis. Any prepublication review
can open the door to continuing influence.
|
|
Booster shots. Research
reports cannot be published or public appearances made 15
days before or after the expiration of a
“lock-up” agreement.
|
|
Ö
NASD
NYSE
|
|
If the analyst has a strong incentive
to produce accurate reports, this rule would not be
needed. Conversely, if there is an incentive to boost
share prices for favored companies and investors, the
prohibition period is inadequate.
|
|
Retaliation against
analysts. Companies must not retaliate for
issuing unfavorable research.
|
|
|
Ö
|
The Sarbanes-Oxley Act of 2002
requires the SEC or the NYSE/NASD to adopt rules by July
2003 to prohibit retaliation.
|
|
How Analysts Get Paid And
Solicitation of Banking Business
|
|
Analysts compensation to be
based on quality of research. A significant
portion of compensation must be based on quality and
accuracy.
|
Ö
Global
Settlement
|
|
|
A welcome step to lay the groundwork
for putting the analyst on the side of the investor.
However, it is vital that “significant” be
spelled out more clearly.
|
|
Analyst compensation tied to
banking. NASD and NYSE: Direct ties not
allowed to specific transactions.
Global settlement: Neither
direct or indirect ties allowed, but compensation m | |